In my search for makeup items that do not contain any animal products or byproducts in them – such as beeswax, animal fat, crushed beetles or fish scales – it has also become important to me that the beauty company operates in a cruelty-free manner; that is, their products are not tested on animals.
It has been quite difficult finding items that are both vegan and cruelty free. Oftentimes, the information is not readily available. However, I’ve found a few companies and products that I’m comfortable sharing and recommending. Here are my current top 3, all of which I use daily:
Kat Von D – Tattoo Liner ($20) This brush-tipped liquid liner goes on smoothly and easily. On their website it says: “#VeganAlert and 100% Cruelty Free Forever.” They are part of PETA’s Beauty-without-Bunnies program. More info: Kat Von D Beauty is going completely vegan.
Too Faced – Sweethearts Blush ($30) The blush has a palette that includes three color swatches. On their website it says: “Vegan friendly.” They are also part of PETA’s Beauty-without-Bunnies program. Note: although they are cruelty free, not all of their products are vegan, so if you want both you’ll have to check the ingredients. They keep a convenient list of their vegan products on their FAQ site.
Tarte – Lights, Camera, Lashes ($23) This mascara is very deserving of its great reputation and 4.5 star reviews. On their website it says: “Vegan.” As with Kat Von D and Too-Faced, Tarte is part of PETA’s Beauty-without-Bunnies program; while they are cruelty free, not all of their products are vegan. They keep a list of their vegan products on their website.
As with my shoes, over time I hope to make my entire stock of beauty items both vegan and cruelty free. I am hopeful this might inspire you to take a look at your beauty supply as well!
*There have been cases where the claims from the manufacturer were proven to be false, so note this is subject to change.